Happy Friday everyone! Today I'd like to share some funny advertisements that will surely make you giggle! Why can't we have more of these kind of clients!
http://www.allgraphicdesign.com/graphicsblog/2009/02/06/best-creative-clever-some-funny-print-ads-best-print-advertisements/
Friday, February 20, 2009
Wednesday, February 18, 2009
Trying to Save a Few Bucks will Likely Waste a Lot of Bucks
It's a classic scenario, and it happens way too often. Business owners decide they want it all for nothing. If they initially put money into it, and decide not to follow through because they don't want to spend additional dollars, well they might as well have flushed it down the toilet. Then they wander what went wrong and why they aren't getting more business. My advice is to finish what you've started and do it right the first time. As I've said before -- it's an investment, so do it wisely and you'll reap the rewards!
If you're going to decide to move forward on a marketing plan, you must follow through and do ALL of the steps necessary to make it successful -- and no shortcuts! If you've already invested a few hundred bucks upfront, don't you want to spend a little extra to finish it? Stopping halfway through a plan isn't helping anyone. That will certainly not pay off and it will be all for not.
Some businesses are quick to pull the trigger in the beginning, but are so focused on the bottom line of their spending that they get gun-shy and stop all-together. Or -- just as bad -- take shortcuts. Cheapest is not always the best option. Half-assing it is just as wasteful. That's like buying a brand new car and not maintaining it, then getting mad at the saleman who sold it to you because it doesn't run anymore. Well -- you didn't do what the salesman said!
Do it right, and don't take wasteful shortcuts. If you buy a cheap lawnmower and it breaks, you end up spending more than what you would have to buy a decent one to begin with. If you spend 8 hours @ $95/hr. looking for a $3 photo instead of buying a $200 one that took you 5 minutes to find, you just spent a lot more than you needed to! To what? Save money? 'Cause guess what, you didn't. You've successfully done the opposite. See the context here? Wisen up, invest in yourself and I promise, you'll attract new business!
If you're going to decide to move forward on a marketing plan, you must follow through and do ALL of the steps necessary to make it successful -- and no shortcuts! If you've already invested a few hundred bucks upfront, don't you want to spend a little extra to finish it? Stopping halfway through a plan isn't helping anyone. That will certainly not pay off and it will be all for not.
Some businesses are quick to pull the trigger in the beginning, but are so focused on the bottom line of their spending that they get gun-shy and stop all-together. Or -- just as bad -- take shortcuts. Cheapest is not always the best option. Half-assing it is just as wasteful. That's like buying a brand new car and not maintaining it, then getting mad at the saleman who sold it to you because it doesn't run anymore. Well -- you didn't do what the salesman said!
Do it right, and don't take wasteful shortcuts. If you buy a cheap lawnmower and it breaks, you end up spending more than what you would have to buy a decent one to begin with. If you spend 8 hours @ $95/hr. looking for a $3 photo instead of buying a $200 one that took you 5 minutes to find, you just spent a lot more than you needed to! To what? Save money? 'Cause guess what, you didn't. You've successfully done the opposite. See the context here? Wisen up, invest in yourself and I promise, you'll attract new business!
Friday, February 13, 2009
Best Advice I've Ever Received
“Be Confident”
The best advice I’ve ever received as a designer is to be confident – in my knowledge of the industry, and in my abilities.
I think that is one of the biggest challenges of being a successful designer. When you start out in the field you do exactly what you’re told, and you’re unsure about changing it if it doesn’t work. Instead of saying “this doesn’t look good,” think to yourself, what would I do if it were up to me? Because to the client, it is up to you. They’ve entrusted themselves to you and your expertise.
I’ve been in this industry for over 10 years. I lacked confidence in the beginning, designing things exactly how it was sketched out, not fully understanding why I was doing things a certain way. I was the designer in the corner, just following orders, and that’s all I was going to be doing. Years later I had that a-ha moment. I realized, hey, I’m pretty good at this. And all of a sudden I wasn’t afraid of saying no. If someone wanted something a certain way, and it wasn’t working out, I wasn’t afraid to say “this isn’t going to work the way we thought it would, but how about this instead…”
Now I’m the Vice President of Creative & Web at Eisen Management Group, dealing directly with clients, working with account managers, and overseeing an art department. I have a deeper passion for what I do and am excited to work on new projects that rely upon my skill, as well as my ability to make recommendations in the best interest of a client.
The best advice I’ve ever received as a designer is to be confident – in my knowledge of the industry, and in my abilities.
I think that is one of the biggest challenges of being a successful designer. When you start out in the field you do exactly what you’re told, and you’re unsure about changing it if it doesn’t work. Instead of saying “this doesn’t look good,” think to yourself, what would I do if it were up to me? Because to the client, it is up to you. They’ve entrusted themselves to you and your expertise.
I’ve been in this industry for over 10 years. I lacked confidence in the beginning, designing things exactly how it was sketched out, not fully understanding why I was doing things a certain way. I was the designer in the corner, just following orders, and that’s all I was going to be doing. Years later I had that a-ha moment. I realized, hey, I’m pretty good at this. And all of a sudden I wasn’t afraid of saying no. If someone wanted something a certain way, and it wasn’t working out, I wasn’t afraid to say “this isn’t going to work the way we thought it would, but how about this instead…”
Now I’m the Vice President of Creative & Web at Eisen Management Group, dealing directly with clients, working with account managers, and overseeing an art department. I have a deeper passion for what I do and am excited to work on new projects that rely upon my skill, as well as my ability to make recommendations in the best interest of a client.
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